Security & Privacy Policy

Aleš Boem, reg. No.: 03578372, with his registered office at Oradourská 144, Postal Code 273 54, Lidice who is operating the website and e-shop (the “Boem STORE” and “e-shop”) declares that all personal data (hereinafter also referred to as “data”) is treated as strictly confidential and is handled in accordance with applicable legal provisions in the area of personal data protection, specifically according to the Regulation (EU) 2016/679 of the European Parliament and of the Council, on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation) (“GDPR”). 

The security of your personal data is our priority. We therefore pay due attention to personal data and its protection. In the Security and Privacy Policy (the “Policy”), we would like to inform you about how we collect personal data about you and how we then use it and process it.

Personal data and its processing

Personal data categories

We collect various types of data if you have an account and/or shop with us, we collect your:

Name and contact details. First name and surname, date of birth, residential address, email address, phone number, bank details, payment details.

Data about country and preferred language.

Data as a result of the duration of the agreement – products bought, volume of products bought.

Data from communication between Boem STORE and the customer.

1.2. Purpose of processing personal data:

In order to provide the services offered and improve them to your satisfaction, we process your personal data. This means specifically:

Processing orders for products ordered via our e-shop. The legal reason is the need to fulfil the license agreement and, for selected data, to meet legal obligations (e.g. accounting documents).

To provide customer service and prevent any problems when fulfilling a license agreement we will process your personal data on the basis of the necessary fulfilment of such agreement.

We use the data that is collected to communicate with you and to adapt it for each individual. For example, we may contact you by phone, email or through the app or some other format to remind you that you have products in your online basket, to help you complete your order, give you the current status of your request, order or return or get more information from you about it, or notify you that you need to take action to keep your account active.

We use data to continuously improve our services and systems, including adding new features. To ensure a sufficient protection of your rights and interests, we anonymize your personal data as much as possible while using it to improve our services.

We may also process data out of legitimate interest, to ensure the protection and security of our systems and customers, detect and prevent fraud, resolve disputes and enforce our agreements on the basis of legitimate interest.

We send you commercial communications about similar products to those you have purchased.

You can always decline commercial communications via the unsubscribe link found in every email.

If you unsubscribe from commercial communications, we will stop using your electronic contact information for this purpose. We will start using it again if you register or request it specifically.

The marketing offers you see may be chosen on the basis of other information we have gathered about you over time according to contact details, demographic data, favorites and data about using our products and website (cookies, IP address, data provided by your browser, click data, commercial communications displayed, products visited).

You have the right to raise an objection to the processing at any time free of charge. Contact details are provided at the end of this document.

If you have permitted cookies on your web browser, we will process records of behavior from the cookies located on the website operated by Boem STORE to ensure better operation of the e-shop and for internet advertising by Boem STORE. More information can be found in a separate chapter of this document.  You consent with cookies through browser settings. 

1.3. Transfer of personal data to third parties

Your personal information will be passed on to third parties or otherwise arranged only if it is necessary to fulfil a license agreement, is based on legitimate interest, because of the need to outsource, or if you have given your consent to this in advance, as follows:

to affiliated companies and processors based on fulfilment of the license agreement to perform internal processes and procedures;

to companies issuing credit cards, to providers of payment services to process payments and to banks on the basis of your order, to fulfil a license agreement;

to resolve complaints, including withdrawal from an agreement;

to other service providers and third parties involved in data processing;

to third parties, e.g. legal or financial representatives or courts, for the purpose of the processing of tax documents, recovery of debts or for other reasons ensuing from the fulfilment of our legal obligations;

public authorities (e.g. the police).

Personal data security and retention period

Personal data security

Your personal data is transmitted to us in encrypted form. We use the SSL (secure socket layer) technology. We secure our websites and other systems using technical and organizational measures against the loss and destruction of your data, unauthorized access to your data or its modification or dissemination.

Access to your customer account is only possible after entering your personal password. In this context, we would like to draw your attention to the fact that you must not share your access data with third parties and after finishing your activity in your customer account, always close the window of your web browser, especially if you are using a public computer. Boem STORE is not liable for the misuse of passwords used, unless caused directly by Boem STORE.

Duration of processing

We process and store personal data

for the period necessary to ensure all rights and obligations arising from the license agreement

for the period in which Boem STORE is obliged as the controller to store it in accordance with generally binding legislation. Accounting documents, such as invoices issued by Boem STORE, are archived according to law for at least 5 years from being issued.

Consent to being notified about the availability of products remains valid until the information about availability is sent, but for a maximum of one year, or until consent is withdrawn.

Consent to marketing offers is valid for four years or until it is withdrawn.

In other cases, the processing of data arises from the purpose of the processing or is determined by data protection legislation.

Rights of data subjects

If we process your personal data, you may request free information about the processing of your personal data at any time.

If you believe that we are processing your personal data in a manner contrary to the protection of your personal data and legal conditions for the protection of personal data, you may ask for an explanation and ask for us to remedy the situation that has arisen and, in particular, you may ask for corrections or supplementations to be made, the disposal of your personal data, or the blocking of your personal data.

You may withdraw your consent to the processing of your personal data at any time. If you withdraw your consent to the processing of your personal data, your personal data will be deleted or anonymized; however, this does not apply to the personal data Boem STORE needs to fulfil its statutory obligations (e.g. handling orders already submitted) or to protect its legitimate interests. Personal data is also disposed of if the personal data is not necessary for the designated purpose or if the storage of your data is not permissible for other reasons as specified by the law.

The website


Our website uses cookies to make our products relevant, interesting and user-friendly for you. Cookies are small text files that are stored on your computer, smartphone or other device, and are used in your web browser. More information about cookies can be found here. For example, we use cookies:

for the shopping basket to work correctly, so that you can complete your order as simply as possible;

to adapt our website to your needs in the best possible way by monitoring visits, your movement on the website and the functions used;

to discover information about advertisements you have browsed so that we do not show you advertising for products you are not interested in;

some cookies may collect information which is then used by third parties and which, for example, directly support our advertising activities (i.e. third-party cookies). For example, information about products purchased on our website may be displayed by an advertising agency as part of the display and customization of web banner advertisements on your selected website. However, you cannot be identified by this data.

Use of cookies

The cookies used on our website can be divided into two basic types. Session cookies are deleted as soon as your visit to our website ends. Persistent cookies remain stored on your device far longer or until you remove them manually (the period for which a cookie is left on your device depends on the cookie’s own settings and your browser settings).

Cookies can also be divided by functionality into:

essential, which are important for basic website functionality, these cookies help us also improve the user experience of our website by understanding how people use it and they allow you to make a purchase and proceed with payment and cover the security measures;

social media and marketing, which we use to personalize the content of ads and their correct targeting, and allow you to publish the content to some social media platforms

Rejecting cookies

Settings for cookies are part of your browser. By default, most browsers automatically accept cookies. You can also reject or restrict cookies to the ones you select by using your web browser.

Information about browsers and how to set cookie preferences can be found on specific internet browser.


Our website may contain links to other websites which are practical and contain information. Please note that these sites may be owned and operated by other companies and organizations and have different security and personal data protection policies. Boem STORE has no control over, and nor does it bear any liability for, any information, material, products or services contained on or accessible via these websites.

Contact us

The controller as defined in Article 4, paragraph 7 of GDPR is Aleš Boem, reg. No.: 03578372, with his registered office at Oradourská 144, Postal Code 273 54, Lidice. The controller has not designated the data protection officer pursuant to Art. 37 of GDPR. If you have any questions, comments or requests regarding this Policy or you want to excersice your rights stipulated by this Policy or law, please, do not hesitate to contact us at the

Entry into force

This Personal Data Protection Policy is valid from 1. 10. 2020.

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