Nothing Else Story
This collection is built on a century-old industrial object design philosophy. Functionalism, later Gute Form and contemporary minimalism, is characterized by an emphasis on function, leaving the subject free from any unnecessary elements and details. Form follows function, less is more and ornament is a crime. This consideration of usefulness and how it relates to beauty gave birth to one of the most influential cultural and artistic movements of the early twentieth century.
With this approach, the machines are reflected in the objects they create. Each type of technology creates its own distinctive look.
The history of Functionalism is closely tied to the Bauhaus school. Established in Dessau, Germany in 1919 by Walter Gropius and a group of artists and architects focused on the development of high-quality, utilitarian mass-produced consumer goods, the school’s program uniquely featured the melding of industrial production methods with handicraft.
Functionalist design is a reaction against the prevalent taste for academic historicism and to the rediscovery of the arts of Japan.
In 1950 Max Bill, Otl Aicher and Inge Aicher-Scholl decided to found a college of design in Ulm. They regarded the reconstruction period in Germany as an opportunity to revive the ground-breaking philosophy of the interdisciplinary teachings of the Bauhaus in terms of both style and content, but now taking into account new production technology. The school achieved its best results working together with the consumer products company Braun.
Braun recruited the young designer Dieter Rams and he became Braun’s Chief Design Officer. At Braun, he developed a refined, concise, and legible visual language for his products. His 10 principles for good design were a method of organizing his own thinking about what makes good design. Since then, they have influenced generations of designers, including Apple’s Chief Design Officer, Jonathan Ive.
When we applied this philosophy to newly-emerging 3D printing technology – which allows for a large range of dynamic objects – it enabled us to create very precise basic forms and objects that are difficult to achieve with other machines.
The Nothing Else Collection brings forth a range of products using simple shapes that are not only compatible with each other, but also integrate seamlessly into any interior. New 3D printing technology allows you to create accurate, aesthetically clean shapes. No extra residual material, simply the object itself. Nothing Else is functionality in its purest form.